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No nonsense cycle threads
Richard Goldsbury flying along the 'Nun'
in the Port Hills, Christchurch.
Photo: Tony Hutcheson
Conceived by cycle nuts
Quick pit stop for the 2025 Beervet crew, Porters Pass.
Photo: Tony Hutcheson
Refined by the Style Police
Ditte van der Meulen rolling through Cerveno, Italy.
Photo: Dave Mitchell
Hi-performance fabrics
Laurence Mote & Huw Kingston on their Alpine Odyssey, Remutaka Trail.
Photo: Caleb Smith
Made by us in Aotearoa | New Zealand
Ditte van der Meulen & Cherie Rusbatch
enjoying a stellar day on the Wharfedale Track, Oxford Forest.
Photo: Dave Mitchell
A Potted History of Waterproof-Breathables
With the release of HydroFoil™ Endure, Fraser – Ground Effect’s Product Designer – squints in the rearview mirror to track the evolution of waterproof-breathable fabric technology over the past fifty years to this new high-water mark.
Bikerafting Kyrgyzstan – The Prologue
Max Corcoran downloads the nitty gritty on his imminent bikerafting trip to Kyrgyzstan with mate Bernard Andersson.
Bikepacking the Peru Great Divide & Beyond – The Prologue
Adrian Crampton and friends David and Robbie, lay out plans for their upcoming Peruvian bikepacking adventure.
Instant Last Minute Gift
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Left your gift buying dash a bit late? Score a Ground Effect Gift Card. It's emailed to you instantly so you can print it out and tuck inside a card or deliver electronically to that special cycling someone.